Analisis Posisi Pasar Produk Pasta Gigi Berdasarkan Persepsi Konsumen

Silvia Diva Sari; Annisa Muty Nur Ami; Cindy Dwiana Putri; Lenti Susana Saragih

doi:10.55606/jcsrpolitama.v1i6.3003

Authors

Silvia Diva Sari Universitas Negeri Medan
Annisa Muty Nur Ami Universitas Negeri Medan
Cindy Dwiana Putri Universitas Negeri Medan
Lenti Susana Saragih Universitas Negeri Medan

DOI:

https://doi.org/10.55606/jcsrpolitama.v1i6.3003

Keywords:

Brand, Toothpaste, Positioning

Abstract

The aim of the author in conducting this research is to analyze and study the positioning or market position of Pepsodent, Ciptadent and Close up brand toothpaste products based on consumer perceptions. This research uses a descriptive qualitative method with a literature study method. In general, Pepsodent, Ciptadent and Close-up toothpastes have the main characteristics of their contents. Pepsodent is the superior choice in terms of packaging size, while Ciptadent stands out in the attributes of taste, color, content, product design and packaging design. Close Up has similarities in terms of packaging attributes to Pepsodent

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