Analisis Strategi Customer Relationship Management (CRM) Terhadap Efektivitas Perusahaan Go-Jek Di Era Era Digital Masa Kini

Joy Stevani Simangunsong; Yoga Saputra Manihuruk; Rizki       Sitanggang; Lenti Susana Saragih

doi:10.55606/jcsrpolitama.v1i6.3030

Authors

Joy Stevani Simangunsong Universitas Negeri Medan
Yoga Saputra Manihuruk Universitas Negeri Medan
Rizki Sitanggang Univeritas Negeri Medan
Lenti Susana Saragih Univeritas Negeri Medan

DOI:

https://doi.org/10.55606/jcsrpolitama.v1i6.3030

Keywords:

Strategy, CRM, Digital era

Abstract

This research uses a library research method with a library research approach. This research was designed to identify the strategies implemented by Go-Jek, the impact of implementing CRM, obstacles in implementing CRM, and solutions to overcome these obstacles. Gojek CRM is a company that has many enthusiasts and customers. This land transportation company operating in the service sector utilizes developments in information technology to market the service products it produces. CRM allows businesses to better understand what their customers need and want, preventing them from switching to other companies in today's digital era.

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