Strategi Pemasaran terhadap Volume Penjulan Karang Hias Euphyllia Glabrencens di PT Panorama Alam Tropika Jakarta Selatan
DOI:
https://doi.org/10.55606/jcsr-politama.v2i5.4281Keywords:
Marketing Strategy, Sales Volume, PT. Panorama Alam TropikaAbstract
Marketing is one of the activities in the economy that helps in creating economic value. Economic value itself determines the price of goods and services. Important factors in creating such value are production, marketing and consumption. The purpose of this study is to find out the marketing strategy for sales volume in ornamental coral products (coral) euphyllia glabrencens.The marketing strategy carried out by PT. Panorama Alam Tropika in marketing its products is using a 4P marketing mix marketing mix strategy from the product strategy, namely with coral ornamental coral products that are always of quality, superior, and varied. The place strategy is to choose a strategic location of the company with a company distance close to the airport of 30 ± minutes so that the process of transporting production products is faster and reduces transportation costs. Panorama Tropical Nature has determined the price with the size, type, and quality of ornamental corals (coral). And promotion strategy is to choose a strategic location of the company with a company distance close to the airport of 30 ± minutes so that the process of transporting production products is faster and reduces transportation costs. Panorama Tropical Nature has determined the price with the size, type, and quality of ornamental corals (coral). And promotion strategy by using social media Instagram and Facebook by displaying attractive product photos and still providing special prices (discounts) to customers. The marketing strategy is carried out by PT. South Jakarta Tropical Natural Panorama well and can develop its business in the midst of a lot of competition.
Keywords:,
Downloads
References
Fisika, J., Matematika, F., Ilmu, D., Alam, P., & Udayana, U. (2016). Regresi linier sederhana.
Irfan Zevi (2018. )Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Produk Pada PT. Proderma Sukses Mandiri .
Karinda, M. V. A., Mananeke, L., Roring, F., Manajemen, J., Sam, U., & Manado,
Kasmi, M., Asriany, A., Makkulawu, A. R., & Usman, A. F. (2020). Peningkatan Pengelolaan Budidaya Karang Hias Lestari Berbasis Masyarakat. Jurnal Balireso: Jurnal Pengabdian Pada Masyarakat, 5(2), 109–123.
Ml, A. I., Randive, P. S. N., Chaudhari, S., Barde, S., Devices, E., Mittal, S.
Mohamad, M., Manajemen, J., Ekonomi, F., Bisnis, D. A. N., & Hasanuddin, U. (2014). Pengaruh Strategi Pemasaran Terhadap Keputusan Pembelian Mobil Mitsubishi.
Nuri arisa. (2017). Pengaruh Bauran Pemasaran Terhadap Tingkat Penjualan Dalam Perspektif Etika Bisnis Islam (Studi Pada Rahmat Batik Lampung, Bandar Lampung)
P. L., Kone, I., Ou, I., Laquelle, I., Quelle, T., Scheme, N. G., Pizer, W. A., Weintraub, S., Formation, A. F., … Gh, E.
R. (2018). Pengaruh Strategi Pemasaran Dan Inovasi Produk Terhadap Kinerja Pemasaran Produk Indihome Pt.Telkom Area Tomohon. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 6(3), 1568–1577.
R., Bit-cell, M., In, S. S., Fullfillment, P., … Fellowship, W. (2021). rahul richa. Frontiers in Neuroscience, 14(1), 1–13.
Ramses, R. (2017). Kondisi dan Keragaman Karang Hias di Perairan Pulau Sarang dan Sekitarnya, Kecamatan Belakang Padang, Kota Batam.
Rika Amalia Putri (2022). Analisis Strategi Pemasaran Dalam Meningkatkan Penjulan Handphone Pada Toko Dunia Cell Di Kota Surabaya
Risky Analko. (2022).Schedule, I., Travel, O. F., Expenses, O., Hancock, A. D., Formation, A. F., Armstrong, N., Le, F., Faso, B., Le, F., On, F., Le, L. L. L.
Saripah Siregar. (2021). Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Cv. Martabe Prima Lestari
Schmidt, M. W. M., Id, S. N. A., PREISER, W. F. E., OSTROFF, E., Choudhary,
Student, M. T., Kumar, R. R., Omments, R. E. C., Prajapati, A., Blockchain, T.-A.,
WahyunI H. 2019. Strategi Promosi Dalam Meningkatkan Volume Penjualan Pada PT. Hadji Kalla Cabang Gowa
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Journal of Creative Student Research

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.