Eksplorasi Desain Logo NJP Bakery yang Efektif sebagai Upaya untuk Mencapai Konsistensi Branding
DOI:
https://doi.org/10.55606/jcsrpolitama.v1i6.3001Keywords:
SMEs, Identity, Visual, LogoAbstract
NJP Bakery is a Micro, Small, and Medium-sized Enterprise (SMEs) dedicated to the production and sale of high-quality bread and pastry products. With a sharp focus on creating unforgettable culinary experiences for customers through authentic flavors and quality ingredients, NJP Bakery has evolved into the top choice for culinary enthusiasts who appreciate excellence. To further strengthen its image and brand, NJP Bakery is currently in need of a robust visual identity design. This visual identity includes a logo that not only reflects the core values of the company but also highlights the uniqueness of the offered products, successfully capturing the attention of the target market. Through a creative and representative design showcasing the premium quality of its products, this visual identity is expected to serve as a key differentiator for NJP Bakery in the market, while also contributing to the establishment of deep connections with its loyal customers.
Downloads
References
Angelo Oscario (2013). Pentingnya Peran Logo Dalam Membangun Brand. HUMANIORA Vol. 4 No. 1: 191-202
Yuli Rahmani Suci (2008). Pentingnya Peran Logo Dalam Membangun Branding Pada UMKM. Jurnal Ekonomi & Ekonomi Syariah Vol. 6 No. 1 Hal 676
Suryanto Rustan (2021). Mendesain Logo : Buku 1
Aldo Natadjaja & Febriani, (2018). Perancangan Identitas Visual dan Penerapannya Dalam Media Promosi Museum Anjuk Ladang. Jurnal Barik, Vol. 3 No. 1.
Sayatman, Bambang Mardiono, dan Naufan Noordyanto (2021). Pengembangan Konsep Brand Identity dan Visual System ITS yang Lebih Terintegrasi. IDEA Jurnal Desain, Vol. 20 No. 1
Listya & Rukiah, (2018). Pelatihan Desain Mockup dan Logo Sebagai Branding Produk Untuk Meningkatkan Nilai Jual Bagi UMKM. JMM. (Jurnal Masyarakat Mandiri), Vol. 5 No. 5
Diana Laksmi et al., (2020). Pembuatan Design Logo Dalam Penunjangan UMKM “ENTIL” Makanan Khas Desa Penatahan. Abdimas Galuh, Vol.5 No. 1
Faradiah Khasny, Arief Bachtiar, Kiki Asmara, (2023). Pendampingan UMKM Melalui Branding Logo Sebagai Identitas Produk Limunite di Kelurahan Sukorejo Kota Blitar. Jurnal Masyarakat Mengabdi Nusantara, Vol 2 No 3
Rindy Nur Fadilah, Ailena Solicitor Costa Rica El Chidtian, Aditya Rahman Yani, (2023). Perancangan Identitas Visual Rumah Batik Sekar Arum di Mojokerto. Jurnal Imajinasi, Vol. 1 No. 1
Fazlurrahman Adenan Ramdhani Saleh, Ailena Solicitor Costa Rica El Chidtian, Aphief Tri Artanto, (2022). Branding : Meningkatkan Brand Awareness Wisata Pantai Lon Malang Sokobanah Kabupaten Sampang. Jurnal Imajinasi, Vol. 6 No. 2
Mohammad Hafil Pratama, Ailena Solicitor Costa Rica El Chidtian, Mahimma Romadhona. Perancangan Re-Branding OIKIO Surabaya. Jurnal Dimensi DKV Seni Rupa dan Desain, Vol. 7 No. 2
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Journal of Creative Student Research
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
