Persepsi dan Perilaku Pengguna dalam Menggunakan Aplikasi Mobile Gojek untuk Pemesanan Makanan Secara Online: Persepsi Kemudahan Penggunaan, Persepsi Kegunaan, Pengalaman Pengguna dan Kepuasan Pengguna

Authors

  • Monika Silvia Gultom Institut Teknologi Del
  • Mariana Simanjuntak Institut Teknologi Del

DOI:

https://doi.org/10.55606/jcsr-politama.v2i4.3986

Keywords:

Mobile Gojek, User Behavior, User satisfaction

Abstract

Mobile applications have become an integral part of everyday life. One example is Gojek, which is popular in Indonesia with a variety of services including online food ordering. Ordering food through this application offers comfort and convenience for users. To gain a deeper understanding of user responses and behavior in using this application, comprehensive research is needed. The method used in this research uses a quantitative approach. The results of this research are that User Satisfaction (KP) has an R-Square value of 0.699 and an Adjusted R-Square value of 0.666.  Then the User Experience (PP) variable has an R-Square value of 0.402 and an Adjusted R-Square value of 0.382. This means that the User Satisfaction (KP) variable contributes 69.9%, the remaining 30.1% is caused by variables that have not been studied. Furthermore, the User Experience (PP) variable contributed 40.2%, the remaining 59.8% was caused by variables that had not been studied.

Downloads

Download data is not yet available.

References

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(5), 319-339.

Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). Multivariate data analysis (7th ed.). New Jersey: Pearson Prentice Hall.

Hartanto, S., Sugiharto, A., & Endah, S. N. (2019). Optical character recognition menggunakan algoritma template matching correlation. Jurnal Masyarakat Informatika, 5(9).

Ramadhani, A. R. (2020). Analisis faktor-faktor yang mempengaruhi preferensi konsumen pada Go-Pay di Kota Medan. Universitas Sumatera Utara.

Published

2024-07-10

How to Cite

Monika Silvia Gultom, & Mariana Simanjuntak. (2024). Persepsi dan Perilaku Pengguna dalam Menggunakan Aplikasi Mobile Gojek untuk Pemesanan Makanan Secara Online: Persepsi Kemudahan Penggunaan, Persepsi Kegunaan, Pengalaman Pengguna dan Kepuasan Pengguna. Journal of Creative Student Research, 2(4), 96–102. https://doi.org/10.55606/jcsr-politama.v2i4.3986

Similar Articles

1 2 3 > >> 

You may also start an advanced similarity search for this article.