Pengaruh Kualitas Pelayanan, Keragaman Produk, Dan Suasana Café Terhadap Kepuasan Konsumen Di Akar Coffee Wates
DOI:
https://doi.org/10.55606/jcsrpolitama.v1i5.2675Keywords:
Service Quality, Product Diversity, Cafe Atmosphere, Consumer SatisfactionAbstract
A form of strategy to influence consumer satisfaction can be done by providing good quality service. Consumers feel that what they want will be served responsively, besides this, the variety of products available will fulfill consumers' taste desires. A comfortable cafe atmosphere can make consumers feel satisfied and want to make repeat purchases. The aim of this research is to determine the influence of service quality, product diversity and cafe atmosphere on consumer satisfaction at Akar Coffee Wates. This research uses a quantitative approach with a sample of 112 respondents. From the results of the t test, service quality has a significant effect on consumer satisfaction with a sig value of 0.000 < 0.05, so H0 rejected and Ha accepted. Then product diversity has a significant effect on consumer satisfaction with a sig value of 0.000 < 0.05, so H0 rejected and Ha accepted. And the atmosphere of the cafe has a significant effect on consumer satisfaction with a sig value. 0.000 < 0.05 then H0 rejected and Ha accepted. In the F test results, a Sig value of 0.000 <0.05 is obtained, so H0 rejected and Ha accepted, meaning that service quality, product diversity and cafe atmosphere simultaneously influence consumer satisfaction at Akar Coffee Wates.
References
Ardiansyah, Fandi and Kartin Aprianti. 2020. “Pengaruh Keragaman Produk Dan Lokasi Penjualan Terhadap Kepuasan Konsumen Pada Kantin Yuank Kota Bima.” JURNAL BRAND 2(2):163–69.
Diantika, Annisa Rahma, Beny Mahyudi Saputra, and Diana Ambarwati. 2022. “Pengaruh Keragaman Produk, Ketersediaan Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Hikmah Mart Jajar Wates Serdang.” JURNAL MANAJEMEN DAN BISNIS 1(2):175–88.
Ghozali, Imam. 2018. Aplikasi Analisis Multivariate Dengan Program IBM SPSS 25. Semarang: Badan Penerbit - Undip.
Nurhajijah, Sitta, Isti Riana Dewi, and Rohadatul Aisy. 2021. “Pengaruh Kualitas Pelayanan Dan SuasanaToko Terhadap Kepuasan Konsumen Pada Business Centre SMKN 1 Lemahabang Cirebon.” JURNAL ILMIAH EKONOMI BISNIS 7(2):212–23.
Pramesti, Detika Yossy, Sri Widyastuti, and Dian Riskarini. 2021. “Pengaruh Kualitas Pelayanan, Keragaman Produk, Dan Promosi E-Commerce Terhadap Kepuasan Konsumen Shopee.” JIMP 1(1):27–39.
Putra, Idris Rusadi. 2016. “Menjamurnya Bisnis Cafe Di Tanah Air.” Merdeka.Com. Retrieved January 6, 2023 (https://www.merdeka.com/uang/menjamurnya-bisnis-cafe-di-tanah-air.html).
Putra, Moulana Alfajar, Adnan, and Siti Maimunah. 2021. “Pengaruh Atmosfer Cafe, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Station Coffee Premium Kota Lhokseumawe.” JURNAL VISIONER & STRATEGIS 10(2):49–56.
Rofi’ah, Maghfirotur. 2020. “Pengaruh Store Atmosphere Dan Kualitas Produk Terhadap Kepuasan Konsumen Navila Cafe.” BIMA (Journal of Business and Innovation Management) 2(2):233–45.
Rohman, Ahmad Khori Fathur and Novi Marlena. 2021. “Pengaruh Keragaman Produk Dan Kualitas Layanan Terhadap Kepuasan Konsumen Di Baskin Robbins TP3 Tunjungan Plaza Surabaya.” Jurnal Pendidikan Tata Niaga (JPTN) 9(2):1251–57.
Sholihah, Isna Aminatus. 2020. “Pengaruh Suasana Cafe Dan Kualitas Layanan Terhadap Kepuasan Konsumen Di Merdeka Cafe Nganjuk.” Jurnal Pendidikan Tata Niaga (JPTN) 8(1):750–56.
Sugiyono. 2016. Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Bandung: ALFABETA CV.
Sulistyawati, Ni Made Arie and Ni Ketut Seminari. 2015. “Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Restoran Indus Ubud Gianyar.” E-Jurnal Manajemen Unud 4(08):2318–32.
Tamam. 2021. “Pengaruh Keragaman Produk Dan Store Atmosphere Terhadap Kepuasan Konsumen Pada Kalibata Coffee Kalianda.” Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Kalianda 4(1):34–44.
Tjiptono, Fandy. 2015. Strategi Pemasaran Edisi 4. Yogyakarta: CV. ANDI OFFSET.
Wardhani, Febila Kusuma and Renny Dwijayanti. 2021. “Pengaruh Store Atmosphere Dan Keragaman Produk Terhadap Kepuasan Pelanggan: Studi Pada Pelanggan Coffee Shop Rustic Market Surabaya.” Jurnal Sains Sosio Humaniora 5(1):510–21.
