[1]
Effriena Brilliany and Anton P.W. Nomleni 2022. PENGARUH CELEBRITY ENDORSER, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP MINAT BELI KONSUMEN PRODUK SCARLETT: THE EFFECT OF CELEBRITY ENDORSER, BRAND IMAGE AND BRAND TRUST ON CONSUMER PURCHASE INTEREST OF SCARLETT PRODUCTS. Jurnal Riset Manajemen dan Akuntansi. 2, 1 (Jun. 2022), 72–77. DOI:https://doi.org/10.55606/jurima.v2i1.153.