JUNIARTY JUNIARTY; ROSNI ROSNI. When Social Media Marketing Drives Loyalty: the Moderating Role of Platform Usage Intensity on Brand Trust and Brand Equity in Traveloka. Jurnal Publikasi Ilmu Manajemen, [S. l.], v. 5, n. 3, p. 71–78, 2026. DOI: 10.55606/jupiman.v5i3.6659. Disponível em: https://ejurnal.politeknikpratama.ac.id/index.php/jupiman/article/view/6659. Acesso em: 9 sep. 2026.