Tita Setiawati 2026. The Influence of Product Quality and Price on Brand Image and Its Implications for the Purchase Decision Process of Skincare Products: A Survey of SR12 Herbal Skincare Consumers in Bandung City. Jurnal Publikasi Ilmu Manajemen. 5, 2 (Jun. 2026), 204–212. DOI:https://doi.org/10.55606/jupiman.v5i2.6673.