[1]
Juniarty Juniarty and Rosni Rosni 2026. When Social Media Marketing Drives Loyalty: the Moderating Role of Platform Usage Intensity on Brand Trust and Brand Equity in Traveloka. Jurnal Publikasi Ilmu Manajemen. 5, 3 (Sep. 2026), 71–78. DOI:https://doi.org/10.55606/jupiman.v5i3.6659.