Analisis Pemasaran Peternakan Lembu dengan Analisis SWOT Tinjauan Ekonomi Islam
Studi Kasus Desa Manis Kabupaten Asahan
DOI:
https://doi.org/10.55606/jupiman.v5i1.7004Keywords:
Cattle Farming, Islamic Economics, Livestock Farming Business, Sharia Principles, SWOT AnalysisAbstract
This study aims to analyze the marketing of cattle farming in Manis Village, Asahan Regency, using SWOT analysis within an Islamic economic framework. A descriptive method with a qualitative approach was employed. Purposive sampling was used for data collection, while data analysis was conducted using IFAS, EFAS, and SWOT matrices to identify internal and external factors affecting cattle marketing. The results indicate that the internal marketing conditions yielded an IFAS score of 2.256, while external conditions yielded an EFAS score of 2.296. Key strengths of the business include product quality that meets market needs, pricing commensurate with quality, a clean farming environment, and the use of social media for promotion. Identified weaknesses include limited livestock inventory, inadequate farming facilities, suboptimal promotion, and limited technological capabilities. Opportunities to be leveraged arise from increasing market demand and the growth of digital media, whereas threats include price competition, the risk of livestock disease, and distribution obstacles. Based on the SWOT analysis, recommended marketing strategies include enhancing digital promotion, expanding marketing networks, maintaining product quality, and improving farmers' technological capabilities—all while upholding Islamic economic principles such as honesty, fairness, trustworthiness, and responsibility. The study suggests that farmers strengthen digital-based marketing and seek government support through training, mentoring, and improved market access to enhance their business competitiveness.
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