Pengaruh Modal Usaha dan Inovasi Produk terhadap Daya Saing UMKM di Desa Kampung Padang
DOI:
https://doi.org/10.55606/jupiman.v5i3.6954Keywords:
Business Capital, Competitiveness, Marketing Strategy, MSMEs, Product InnovationAbstract
This study, using a quantitative methodology, aims to analyze the influence of working capital and product innovation on the competitiveness of MSMEs in Kampung Padang Village. This study involved 150 small and medium enterprise owners in Kampung Padang Village. The Slovin formula was used to determine the sample size, resulting in 32 respondents. Data collection was conducted through observation and questionnaires. In this study, multiple linear regression analysis was conducted using SPSS 25. The results indicate that working capital and product innovation partially and positively influence the competitiveness of MSMEs in Kampung Padang Village. Furthermore, both variables, namely working capital and product innovation, jointly have a positive and statistically significant effect on the competitiveness of small and medium enterprises in Kampung Padang Village. Therefore, in implementing marketing strategies, local small and medium enterprise owners need to focus on increasing trading capital, building emotional bonds, and maintaining consistent product quality to improve the competitiveness of these businesses in Kampung Padang Village.
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