Pengaruh Manajemen Operasi di Era Digital Terhadap Penjualan pada E-Commerce
DOI:
https://doi.org/10.55606/jupiman.v3i4.4491Keywords:
Operation, Management, E-CommerceAbstract
Operations are defined as activities that manage production factors to create products to add value through the transformation process. However, to remain competitive in an increasingly dynamic market, e-commerce companies must optimize their operations, especially in logistics, inventory, and customer service management. This can be seen from the ease of people in meeting their needs, especially with the existence of modern markets around the community. The research method used is library research which focuses on collecting and analyzing secondary data from various relevant literature sources. In this context, the sources used include books, journal articles, research reports, and other related documents. Furthermore, the collected data is systematically analyzed to identify patterns, trends, and gaps in previous research. Operations management in e-commerce in Indonesia faces various complex challenges. One of the main problems is related to logistics and shipping. Inadequate infrastructure in various regions, especially in remote areas, causes long delivery times and significantly increased logistics costs. In addition, inventory management is also a significant challenge. Operational management of E-Commerce sales has several Structural Aspects or Regulatory Aspects, Operational Aspects, Operations Management Systems.
Downloads
References
Alfayulanda, P., & Murni, D. (2024). Penerapan Analisis Regresi Logistik Biner Pada Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Berbelanja Online Di Tiktok. Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika Dan Statistika, 5(1), 178–189. https://doi.org/10.46306/lb.v5i1.547
Arifin, K. M., Surabaya, U. M., Wahjono, S. I., Surabaya, U. M., Ramadhani, N., Surabaya, U. M., Saputri, N. O., & Surabaya, U. M. (2023). Manajemen Operasi Hotel di Ekonomi Digital Melalui E-commerce Manajemen Operasi Hotel di Ekonomi Digital Melalui E-commerce. December.
Azzamani, A. N., & Jakarta, U. M. (2023). Manajemen Operasional Dan E-Commerce Syariah. 1(2), 28–38.
Benny. (2023). Analisis Manajemen Operasional Pada Pt. Indofood. Jurnal Mirai Management, 8(1), 357–378.
Dewi, A. F., & Pratiwi, R. (2021). Analisis Regresi Logistik Biner pada Pengaruh Harga, Kualitas Pelayanan dan Promosi terhadap Kepuasan Pelanggan dalam Menggunakan Jasa Layanan Grab di Kabupaten Lamongan. Inferensi, 4(2), 77. https://doi.org/10.12962/j27213862.v4i2.8637
Hanif, H., Hidayat, T., & Haryadi, R. N. (2023). Pelatihan Keterampilan Manajemen Operasional bagi UMKM: Peningkatan Efisiensi dan Produktivitas. Jabdimas: Jurnal Pengabdian Masyarakat, 1(1), 34–38. https://doi.org/10.56457/jabdimas.v1i1.52
Hartanto, H. Y. (2022). Analisis Pengaruh Penggunaan Media terhadap Kinerja Usaha Mikro, Kecil, Dan Menengah (UMKM). Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi (Jmbi Unsrat), 9(1), 323–334. https://ejournal.unsrat.ac.id/index.php/jmbi/article/view/39254
Madiistriyatno, H. (2023). Jurnal MENTARI : Manajemen Pendidikan dan Teknologi Informasi Media Sosial dalam Manajemen Operasi dan Rantai Pasokan : Eksplorasi Masa Depan. 2(1), 31–42.
Mangiri, N. J. S., & Sasabone, L. (2023). Pengaruh Citra Perusahaan Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Pt. Anugrah Karunia Logistik. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 7(2), 1346–1352. https://doi.org/10.31955/mea.v7i2.3177
Mikraj, A. L., Hananto, D., Nurwahid, A., Ikhwal, F., Winutan, L., & Riski, M. (2024). Strategi Manajemen Operasi Commerce di Indonesia Dalam Mengoptimalkan Operasi. 5(1), 445–458.
Perdana, M. A. C., Sulistyowati, N. W., Ninasari, A., Jainudin, & Mokodenseho, S. (2023). Analisis Pengaruh Pembiayaan, Skala Usaha, dan Ketersediaan Sumber Daya Manusia terhadap Profitabilitas UMKM. Sanskara Ekonomi Dan Kewirausahaan, 1(03), 135–148. https://doi.org/10.58812/sek.v1i03.120
Prabowo, F. I., Keke, Y., & Istidjab, B. (2021). Pengaruh Strategi Pemasaran Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Di Pt Sarana Bandar Logistik. Jurnal Manajemen Pemasaran, 15(2), 75–82. https://doi.org/10.9744/pemasaran.15.2.75-82
Pramesti, A., Novitasari, C., & Oktaviani, D. (2023). Penerapan Manajemen Operasional Di Era Digital Dan Perkembangan E – Commerce. Economics Business Finance and Entrepreneurship, 1(1), 88–97.
Pramudita, A. S., & Dkk. (2022). Pengaruh Kualitas Pelayanan Logistik Terhadap Kepuasan Pelanggan (Studi Kasus: J&T Express Dp Padang Sidimpuan). Jurnal Bisinis Dan Pemasaran Poltekpos, 12(1), 1–9.
Ramandini, N. (2023). Peranan Manajemen Operasional Dalam UMKM Manufaktur Konveksi Baju. Journal of Creative Power and Ambition, 1(1), 46–58. https://edujavare.com/index.php/jcpaWebsite:https://edujavare.com/
Sisi, U., & Bima, K. (2024). Article Info Keywords: 1(1).
Sitanggang, M., Yanuar, T., Syah, R., Dhafi Iskandar, M., & Hamdi, E. (2023). Analisis Penerapan Manajemen Operasional Pada Digital Bank For Kids (Dex Junior). Journal of Economic, Business and Engineering (JEBE), 5(1), 100–108.
Sofyan, M., Ahmad Junaidi, stiamiacid, & Fitri Rahmawati, N. (2022). Analisis Kualitas Layanan Dan Persepsi Harga Terhadap Keputusan Pembelian Jasa Ekspedisi Pt. Kadiri Logistik Cargo. Conference Series, 1(1), 83–95.
Yulianti, D. T., Adelia, A., & Ibrahim, N. (2018). Analisis Manajemen Operasi menggunakan COBIT 5 – DS01 Manage Operation (Studi Kasus CV.XYZ). Jurnal Teknik Informatika Dan Sistem Informasi, 4(3), 488–498–488–498. https://journal.maranatha.edu/index.php/jutisi/article/view/1484
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Jurnal Publikasi Ilmu Manajemen
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
