Perancangan Panduan Gaya Media Sosial Untuk Identitas Merek M-Knows Consulting

Abstract

Rapid technological advancements force companies to explore new platforms and strategies to gain recognition from a wider community. Faced with increasingly fierce competition, companies need to develop the right strategy and a strong brand identity to stand out and survive in this sector. Social media is a key tool for building brand identity, which is why creating a social media style guide is essential. This research employs a descriptive qualitative approach in the form of a project study. The aim is to provide clear guidelines and policies through a social media style guide, fostering consistency and building a strong brand identity on social media. The research begins by analyzing internal and external factors, followed by the creation of the social media style guide. The results demonstrate that a social media style guide can indeed increase consistency and contribute to a strong brand identity on social media platforms.