Digital Hr : Digital Transformation In Increasing Productivity In The Work Environment
DOI:
https://doi.org/10.55606/jupiman.v2i4.2729Keywords:
Digital Transformation, Leadership, Human Resource Management, Digital HR, HR Strategy, Digitalization Of Work.Abstract
Digitalization in human resource management (HRM) has become a vital element in the digital era, enabling companies to evolve in a modern way and gain a competitive edge. This research explores the benefits of digitalization, including enhanced operational efficiency, data-driven decision-making, and improved employee experiences. However, the study also identifies data security risks and workplace culture changes associated with digital transformation. HRM plays a crucial role in managing these changes by understanding the dynamics among generations of employees, fostering cross-generational communication, and utilizing technology wisely. Successful HRM strategies involve integrating new policies, preserving organizational values, and managing diversity. Effective HRM leadership entails policy formulation, communicating a vision for change, building strong relationships with employees, and efficient technology integration. Concrete steps include training to optimize technology usage, understanding the unique needs of different employee generations, and creating a work culture that supports digital transformation. By considering these aspects, organizations can navigate change with readiness, strengthen HRM performance, and adapt to the evolving dynamics of the working world.
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