Pengaruh MBKM-Kewirausahaan dan Penggunaan Media Sosial Terhadap Minat Berwirausaha Mahasiswa

Authors

  • Shavira Dwita Cahyani Universitas Sebelas Maret
  • Cicilia Dyah S. Indrawati Universitas Sebelas Maret
  • Anton Subarno Universitas Sebelas Maret

DOI:

https://doi.org/10.55606/jupiman.v2i3.2023

Keywords:

quantitative, Independent Learning-Independent Campus Program, using of social media, entrepreneurship interest

Abstract

The purpose of this study is to find out: (1) the effect of Independent Learning-Independent Campus program “Entrepreneurship” on entrepreneurship interest of student of Office Administrastion Education Sebelas Maret University, (2) the effect of using social media on entrepreneurship interest of student of Office Administrastion Education Sebelas Maret University, (3) the effect of Independent Learning-Independent Campus program “Entrepreneurship” and using social media on entrepreneurship interest of student of Office Administrastion Education Sebelas Maret University. The research method used  correlational with a quantitive approach. Data collection technique carried out by using a questionnaire. Data analysis technique use multiple and basic linear regression analysis. The result showed that: (1) there is significant positive effect of Independent Learning - Independent Campus Program “Entrepreneurship” on entrepreneurial interest (tcount (2,98) > ttable (1,99)); (2) there is significant positive effect of using social media on entrepreneurial interest (tcount (2,18) > ttable (1,99)); (3) there is significant positive effect of Independent Learning - Independent Campus Program “Entrepreneurship” and using social media on entrepreneurial interest (Fcount (6,99) > Ftable (3,11)). The Regression equation obtained is Y = 11,20 + 0,41  X1 + 0,32  X2.

References

Aditya, R. (2015). Pengaruh media sosial instagram terhadap minat fotografi pada komunitas fotografi pekanbaru. Jurnal Online Mahasiswa FISIP, 2(2), 1-14.

Antony, M. (2008). What is sosial media?. iCrossing.

Aputra, A., Sukmawati. S., & Aziz, N. (2022). Pengarruh Pengetahuan, Kewirausahaan, Lingkungan Pergaulan, dan Media Sosial, Terhadap Minat Berwirausaha Mahasiswa UKM Kewirausahaan Universitas Muslim Indonesia. Jurnal Magister Manajemen Universitas Muslim Indonesia. 9(1), 106-125.

Badan Pusat Statistik. (2022). Keadaan ketenagakerjaan indonesia februari 2022. Badan Pusat Statistik.

Basrowi. (2014). Kewirausahaan: untuk perguruan tinggi. Gralia Indonesia.

Fauzi, V. P. (2016). Pemanfaatan instagram sebagai sosial media marketing e-corner boutique dalam membangun brand awareness di Kota Pekanbaru. Jurnal Online Mahasiswa FISIP, 3(1), 1-15.

Kurniawan, A., Khafid, M., & Pujiati, A. (2016). Pengaruh lingkungan keluarga, motivasi, dan kepribadian terhadap minat wirausaha melalui self efficacy. Journal of Economic Education, 5(1), 100-109.

Rahayu, E. P., & Sulistyowati, S. N. (2022). Pengaruh media sosial dan pengetahuan kewirausahaan terhadap minat berwirausaha. Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis, 7(1), 12. https://doi.org/10.32493/pekobis.v7i1.P12-23.20905.

Setyawati, Y., Sugiharto, F. B., Rosyanafi, R. J., Cahyanto, B., Rini, A., & Yusuf, A. (2021). Pengaruh MBKM kewirausahaan terhadap minat berwirausaha mahasiswa. Jurnal Motoric Media of Teaching-Oriented and Children, 5(2), 311-318.

Sugiyono. (2013). Metode penelitian kuantitatif, kualitatif dan R&D. Alfabeta.

Sunaryanto, H. (2012.). Analisis fertilitas penduduk: Provinsi Bengkulu. Jurnal Kependudukan Indonesia, 3(1).

Sutanto, A. (2002). Kewiraswastaan. Ghalia Indonesia.

Zimmerer, T. W., Scarborough., & Wilson, D. (2008). Kewirausahaan dan manajemen usaha kecil. Salemba Empat.

Downloads

Published

2023-06-24

How to Cite

Shavira Dwita Cahyani, Cicilia Dyah S. Indrawati, & Anton Subarno. (2023). Pengaruh MBKM-Kewirausahaan dan Penggunaan Media Sosial Terhadap Minat Berwirausaha Mahasiswa. Jurnal Publikasi Ilmu Manajemen, 2(3), 18–28. https://doi.org/10.55606/jupiman.v2i3.2023