Sistem Rekomendasi Pemilihan Lip Product Menggunakan Knowledge-Based di Arimbi Kosmetik

Abstract

Choosing the right lip product is often challenging for customers at Arimbi Kosmetik due to the complexity of available variants, colors, and formula types. Customers frequently experience difficulties and make errors in selecting lip products that match their characteristics, which can lead to lower levels of customer satisfaction. This study aims to design and build a lip product recommendation system using a Knowledge-Based System approach. This method works by extracting knowledge from beauty experts and matching it with user profiles and preferences. The system utilizes criteria based on variables such as lip condition, color suitability (undertone), finish texture, durability, and price range. Data collection was carried out through observation, expert interviews, and distributing questionnaires to users. The system was developed as a web-based application to ensure easy accessibility for consumers. The research results indicate that the developed system is capable of mapping user criteria effectively, with a system feasibility rating reaching 88.86%. In conclusion, the system is proven to be effective in assisting Arimbi Kosmetik staff in providing targeted product recommendations and helping customers find lip products that suit their specific characteristics and needs.