Analisis Pengaruh Operasional Brt terhadap Penggunaan Transportasi Online c Aspek Pelayanan Transportasi
DOI:
https://doi.org/10.55606/jtmei.v5i2.6152Keywords:
BRT Smart ITERA, Mode Shift, Ride-hailing, Service Quality, Time HeadwayAbstract
The rapid growth of ride-hailing services has posed a significant challenge to the sustainability of public transport. This study aims to analyze the influence of Bus Rapid Transit (BRT) Smart ITERA’s operational performance on the shift from online transportation to public transit, viewed through the lens of transportation service quality. Using a Mixed-Methods Research (MMR) approach with a sequential explanatory design, quantitative data were collected from 155 respondents in Bandar Lampung, followed by qualitative insights from semi-structured interviews with transportation experts and policymakers. Multiple linear regression analysis revealed that transportation service variables simultaneously impact the mode shift significantly (F = 35.180, p < 0.001). Partially, economic factors (p < 0.001) and social-environmental aspects (p < 0.001) are the primary drivers of the shift, while comfort, health, and safety-security showed negligible individual effects. Qualitative findings emphasize that the lack of dedicated lanes and inconsistent time headway are critical barriers to service reliability. This research implies that for BRT to compete with the flexibility of ride-hailing, operators must prioritize fare competitiveness and real-time information systems to reduce perceived waiting times.
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