Analisis Pengaruh Pemasaran Online Terhadap Keputusan Pembeli Produk

Authors

  • Metodius Boro Tulit Universitas Stella Maris Sumba
  • Marlince Kadobo Universitas Stella Maris Sumba
  • Marjelin Putri Ndaparoka Universitas Stella Maris Sumba
  • Ningsiana Dappa Universitas Stella Maris Sumba
  • Adrianus Soni Wainigha Universitas Stella Maris Sumba
  • Petrus Gilfret Putra Bora Universitas Stella Maris Sumba

DOI:

https://doi.org/10.55606/jtmei.v3i2.3800

Keywords:

online marketing, strategy, profit, internet, MSMEs

Abstract

Micro, Small and Medium Enterprises using internet media for online marketing to gain satisfactory market share. Currently, the Internet is very easily accessed by everyone around the world, including UMKM’s businessmen using the Internet as giving and sharing the information for customers about their products offered online. This paper aims to determine how the Effect of Online Marketing Strategy to increase the profit income of SMEs. Respondents in this research are the Owners / Marketing Managers / staff of SMEs in Sumba Barat Daya. The results of this study seeks to answer the hypothesis. H1 is accepted whereas Ho is rejected, stating that online marketing strategy is a positive influence on increasing the Profit Income of SMEs. Keyword: online marketing, strategy, profit, internet, SMEs.

 

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Published

2024-05-31

How to Cite

Metodius Boro Tulit, Marlince Kadobo, Marjelin Putri Ndaparoka, Ningsiana Dappa, Adrianus Soni Wainigha, & Petrus Gilfret Putra Bora. (2024). Analisis Pengaruh Pemasaran Online Terhadap Keputusan Pembeli Produk. Jurnal Teknik Mesin, Industri, Elektro Dan Informatika, 3(2), 178–185. https://doi.org/10.55606/jtmei.v3i2.3800

Issue

Vol. 3 No. 2 (2024): Juni : JURNAL TEKNIK MESIN, INDUSTRI, ELEKTRO DAN INFORMATIKA

Section

Articles

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Copyright (c) 2024 Jurnal Teknik Mesin, Industri, Elektro dan Informatika

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