Strategi Peningkatan Penjualan Produk Briket Kelurahan Indro Melalui Branding Packaging dan Marketing
DOI:
https://doi.org/10.55606/jpmi.v3i1.3127Keywords:
Briket, Marketing, Packaging, UMKMAbstract
The problems often experienced by Small and Medium Enterpises (SMEs) in Indro Village are inappropriate marketing strategies and less attractive packaging. The aim of carrying out this Real Work Lecture (KKN) community service activity is to increase understanding of the importance of packaging and marketing aspects of charcoal briquette products among SMEs in Indro Village. In its implementation, it is carried out using a direct counseling and training method approach to SMEs actors which consists of four stages, namely observation, counseling, training and mentoring, and evaluation. From the evaluation results, it was found that the women in Indro Village already understood the material presented, and training and assistance for creative packaging could also be followed well. However, 4 out of 10 people experience difficulties in creating Instagram content. This is due to age and lack of familiarity with social media tools.
Downloads
References
Amaliah, T. (2022). Pelatihan Desain Kemasan Ramah Lingkungan pada Produk Limbah Plastik di Kawasan Teluk Tomini. Mopolayio: Jurnal Pengabdian Ekonomi, 2(1), 57–62.
Chomsatu, Y., Mursito, B., & Maulana, I. (2019). Pelatihan Kewirausahaan:“Strategi Peningkatan Penjualan melalui Packaging Produk yang Menarik” pada UMKM Desa Gumukrejo Teras Boyolali. BUDIMAS: JURNAL PENGABDIAN MASYARAKAT, 1(1).
Gereffi, G., & Fernandez-Stark, K. (2016). Global value chain analysis: a primer.
Pratama, B. C., Innayah, M. N., & Darmawan, A. (2021). Pendampingan Umkm Dan Pedagang Kaki Lima (Pkl) Terdampak Pandemi Covid-19 Di Area Kampus Universitas Muhammadiyah Purwokerto Dalam Menjalankan Contactless Business. BUDIMAS: JURNAL PENGABDIAN MASYARAKAT, 3(1), 116–122.
Rahmi, N., Pohan, C. A., Arimbhi, P., Mansur, M., & Zulkifli, Z. (2020). Pelatihan Pembukuan Keuangan Sederhana dalam Rangka Pelaksanaan Kebijakan Pajak yang Baru (PP Nomor: 23/2018) Untuk Pelaku UMKM Naik Kelas di Kota Depok. Jurnal Komunitas: Jurnal Pengabdian Kepada Masyarakat, 2(2), 152–158.
Ramadhan, R. F. (2023). Penyuluhan Isra’dan Mi’raj sebagai Upaya Menumbuhkan Kecintaan kepada Rasulullah SAW kepada Anak. KHIDMAH: Jurnal Pengabdian Kepada Masyarakat, 3(2), 66–73.
Zen, Z. H., Satriardi, S., Dermawan, D., Anggraini, D. A., & Yul, F. A. (2017). Pelatihan desain kemasan produk UMKM di Kecamatan Tambang, Kabupaten Kampar. Jurnal Pengabdian Untukmu Negeri, 1(2), 12–15.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 JURNAL PENGABDIAN MASYARAKAT INDONESIA

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.