Pendampingan Digitalisasi Produk UMKM PKK di Desa Sumberejo Wonogiri Melalui Branding dan Digital Marketing
DOI:
https://doi.org/10.55606/jpmi.v2i3.2534Keywords:
digitalization, PKK, MSMEsAbstract
This community service activity aims to increase the knowledge and skills of the Sumberejo Wonogiri Village PKK and MSMEs owners in utilizing social media as a means of developing business. This activity is carried out through socialization and training methods which aim to provide understanding and awareness for Sumberejo Village MSMEs players in utilizing digital media as a means of marketing products. The participation and enthusiasm of the Sumberejo Village PKK and MSMEs owners in the activity was very good. The impact of the socialization activities was able to increase the knowledge and skills of the Sumberejo Village PKK and MSMEs owners in increasing market expansion through digital marketing. The Socialization of MSMEs Branding in the Context of Market Expansion in Sumberejo Village is very useful and is expected to be sustainable.
References
Anggraeni, F., Hardjanto Ainul, I., & Hayat, A. Pengembangan Usaha MIkro, Kecil, dan Menengah (UMKM) Melalui Fasilitas Pihak Eksternal dan Potensi Eksternal (Studi Kasus pada Kelompok Usaha "Emping Jagung" di Kelurahan Pandanwangi, Kecamatan Blimbing, Kota Malang). Jurnal Administrasi Publik (JAP), 1(6), 1286-1295.
Chusniyah, I., & Fauza, N. (2022). Pelatihan Digital Marketing Bagi Pelaku UMKM sebagai Upaya Peningkatan Pemasaran di Masa Pandemi Bagi Masyarakat. Khidmatuna : Jurnal Pengabdian Masyarakat, 2(2), 138-149.
Irawan, D., & Affan, M. (2020). Pendampingan Branding dan Packaging UMKM Ikatan Pengusaha Aisyiyah di Kota Malang. Jurnal Pengabdian dan Peningkatan Mutu Masyarakat, 1(1), 32-36.
Mudrifah, & Pramuja, R. (2022). Pendampingan Digital Marketing Pada UMKM PKK Karangploso View-Ngenep (Program BEMO "Belajar Marketing Online"). Studi Kasus Inovasi Ekonomi, 6(1), 51-58.
Saifulloh, M. (2021). Branding Product Pelaku Usaha Mikro Kecil Menengah Kuningan Barat Jakarta Selatan. Jurnal Pustaka Dianmas, 1(1), 28-33.
Sari, W., Sholihah, Z., & Masali, F. (2023). Digital Branding UMKM Melalui Komunikasi Visual. Jurnal ABDI, 8(2), 129-134.
