Optimalisasi Sosialisasi Manfaat Program BPJS Ketenagakerjaan untuk Meningkatkan Brand Knowledge kepada Pelajar dan Mahasiswa Kota Surabaya
DOI:
https://doi.org/10.55606/jpmi.v2i2.1919Keywords:
social security, brand knowledge, brand awareness, socializationAbstract
National social security exists to provide welfare for the people of Indonesia. The many occupational risks that occur have led to the establishment of the Employment Social Security Administration Agency (BPJS Ketenagakerjaan) as a form of social security provided by the state to protect workers. The lack of public knowledge raises understanding and makes people not want to enjoy it, even though the benefits provided are enormous. The owners of the rights to BPJS Ketenagakerjaan benefits are not only formal workers, but informal workers are also entitled to receive them; even apprentices and community service program participants also have the right to this protection. So that it is necessary to increase the brand knowledge of the BPJS Ketenagakerjaan in the community so that there are no misunderstandings. By optimizing the socialization of the benefits of the BPJS Ketenagakerjaan program, we can accelerate brand knowledge and grow brand awareness.
References
Agustin, E., Sabrie, H. Y., & Amalia, R. (2020). Pendampingan bagi Para Tenaga Kerja sebagai Peserta BPJS Ketenagakerjaan di Kediri. Media Iuris, 2(3), 301. https://doi.org/10.20473/mi.v2i3.17796
Agustina, Z. A., Laksmiarti, T., & Effendi, D. E. (2018). Pemilihan Metode Sosialisasi sebagai Upaya Peningkatan Kepesertaan Badan Penyelenggara Jaminan Sosial (BPJS) Mandiri. Media Litbangkes, 28(1), 33–38. https://doi.org/10.22435/mpk.v28i1.7373.33-38
Jean, B. (2015). Pengaruh Elemen Brand Knowledge dan Brand Equity Terhadap Repurchase Intention. Jurnal Manajemen Program Studi Magister Manajemen Universitas Katolik Parahiyangan, 14(2), 197–222. https://journal.maranatha.edu/index.php/jmm/article/view/35
Kotler, Philip dan Keller, K.L. 2009. Manajemen Pemasaran Edisi Ketiga Belas. Jilid 1. Jakarta: Penerbit Erlangga.
Kemenaker RI. (2022). Profil Keselamatan dan Kesehatan Kerja Nasional Indonesia Tahun 2022.
Rahayu, S., & Rahmatika, D. N. (2022). Penyuluhan BPJS Ketenagakerjaan pada Pekerja Proyek Bangunan. AMMA: Jurnal Pengabdian, 1(3), 165–169. https://journal.mediapublikasi.id/index.php/amma/article/view/150
Rani, D., & Jalil, I. (2022). Analisis tingkat pengetahuan masyarakat terhadap brand image dari Bpjs Ketenagakerjaan Cabang Meulaboh. Jurnal Ilmiah Ekonomi Terpadu ( Jimetera ), 2(2), 94–99. http://jurnal.utu.ac.id/jimetera/article/view/5103
Retnaningsih, H. (2016). Strategi Sistem Jaminan Sosial Nasional Bidang Ketenagakerjaan Dalam Upaya Perlindungan Pekerja di Kota Surabaya dan Kota Pekanbaru. Aspirasi: Jurnal Masalah-Masalah Sosial, 7(2), 157–172.
Sutrisno, H. (2020). Pengaruh Bpjs Ketenagakerjaan Dalam Meningkatkan Kesejahteraan Tenaga Kerja. PREPOTIF : Jurnal Kesehatan Masyarakat, 4(1), 78–84. https://doi.org/10.31004/prepotif.v4i1.670
Yunglinna Ria. (2021). Strategi Personal Selling Dalam Pelaksanaan Sistem Keagenan Perisai Bpjs Ketenagakerjaan Di Wilayah Kalimantan. Kindai, 17(3), 487–506. https://doi.org/10.35972/kindai.v17i3.628
