Determinasi Peer Conformity, Financial Self-Efficacy dan Uang Saku terhadap Perilaku Konsumtif Fast Fashion Mahasiswa FEB Universitas Bhayangkara Jakarta Raya
DOI:
https://doi.org/10.55606/jekombis.v5i3.6629Keywords:
Allowance, Consumptive Behavior, Fast Fashion, Financial Self-Efficacy, Peer ConformityAbstract
This study aims to examine the influence of Peer Conformity, Financial Self-efficacy, and Allowance on the Consumptive Behavior on Fast fashion of students at the Faculty of Economics and Business, Universitas Bhayangkara Jakarta Raya. A quantitative approach with a causal associative design was employed. Data were collected through questionnaires from 94 respondents selected using purposive sampling and analyzed using SmartPLS 4.0. The results revealed that Peer Conformity had a positive and significant effect on Consumptive Behavior (β = 0.652; T = 7.457; p = 0.000). In contrast, Financial Self-Efficacy (β = 0.187; T = 1.482; p = 0.138) and Allowance (β = 0.146; T = 1.040; p = 0.298) did not significantly affect Consumptive Behavior. These findings indicate that peer influence plays a greater role in shaping students' consumptive behavior than Financial Self-Efficacy or the amount of allowance received.
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