Kesiapan dalam Menghadapi Bisnis Global
Studi Kasus Kopi Kenangan Gatot Subroto Kota Medan
DOI:
https://doi.org/10.55606/jekombis.v4i4.5590Keywords:
Digitization, Expansion Strategy, Globalization, Kopi Kenangan, MSMEsAbstract
Globalization requires Micro, Small and Medium Enterprises (MSMEs) in Indonesia to increase their competitiveness in order to be able to compete in international markets. In this context, research was conducted to analyze the level of readiness of MSMEs to face global business challenges by taking a case study of Kopi Kenangan Gatot Subroto in Medan City. The research uses a qualitative method with a structured interview approach to management and employees, which includes aspects of internal readiness, expansion strategy, operational constraints, market opportunities, use of digitalization, as well as external support from the government and business partners. The research results show that Kopi Kenangan has a high level of readiness to face the global market through the implementation of consistent product quality standards, a mature expansion strategy, and adaptation to developments in digital technology. Apart from that, brand strength, consumer loyalty and collaboration with strategic partners are also important factors that strengthen a company's competitiveness. However, challenges such as changes in global consumer tastes, cultural differences, and increasing international competition are still obstacles that need to be anticipated. Overall, this research confirms that readiness for global business requires continuous innovation, strengthening the quality of human resources, and the application of international standards that are adaptive to technological developments.
Downloads
References
Bharadwaj, P. R., Bates, K. A., Porter, T., Teimouri, E., Perry, G., Steele, J. W., ... & Verdile, G. (2013). Latrepirdine: molecular mechanisms underlying potential therapeutic roles in Alzheimer’s and other neurodegenerative diseases. Translational psychiatry, 3(12), e332-e332.
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. V. (2013). Digital business strategy: toward a next generation of insights. MIS quarterly, 471-482.
Cavusgil, S. T., & Knight, G. (2015). The born global firm: An entrepreneurial and capabilities perspective on early and rapid internationalization. Journal of international business studies, 46(1), 3-16.
Evangeulista, G., Agustin, A., Putra, G. P. E., Pramesti, D. T., & Madiistriyatno, H. (2023). Strategi UMKM dalam menghadapi digitalisasi. Oikos Nomos: Jurnal Kajian Ekonomi Dan Bisnis , 16(1), 33-42.
Featherstone, M., Robertson, R., & Lash, S. M. (1995). Global modernities.
Fitriyani, I., Mustofa, A., & Yunus, E. (2025). Strategi Inovasi Produk UMKM Dalam Menghadapi Globalisasi Melalui Digitalisasi. SENTRI: Jurnal Riset Ilmiah, 4(8), 923-931.
Ghemawat, P. (2001). Do Not Copy or Post. Harvard business review, 1.
Johanson, J., & Mattsson, L. G. (1994). The markets-as-networks tradition in Sweden. In Research traditions in marketing (pp. 321-346). Dordrecht: Springer Netherlands.
Kotler, P., & Keller, K. L. (2016). A framework for marketing management (6/E). Baskı, Essex: Pearson Education Limited.
Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of management Review, 21(1), 135-172.
Mardikaningsih, R., & Darmawan, D. (2023). Strategi inovasi bisnis sebagai upaya peningkatan keunggulan kompetitif dan pertumbuhan bisnis UMKM industri kreatif di era digital. Global Leadership Organizational Research in Management, 1(4), 371-386.
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of marketing, 54(4), 20-35.
Porter, M. E., & Teisberg, E. O. (2006). Redefining health care: creating value-based competition on results. Harvard business press.
Pratama, S., Yuniar, T., Hendrawan, W. P., & Noviyanti, I. (2024). Pengaruh strategi inovasi terhadap penggunaan teknologi informasi dalam industri UMKM. Jurnal Bintang Manajemen, 2(2), 50-60.
Prahalad, C. K., & Doz, Y. L. (1987). The multinational mission: Balancing local demands and global vision. Simon and Schuster.
Qamila, D. P., Putra, B. A., & Luhung, I. (2024). Analisis Strategi Ekspansi Pasar Internasional Brand Eiger. Jurnal Bintang Manajemen, 2(4), 187-200.
Saba, U. U. (2024). Studi Dampak Ekonomi Digital terhadap Pertumbuhan Sektor Usaha Mikro, Kecil, dan Menengah (UMKM). JMEB Jurnal Manajemen Ekonomi & Bisnis, 2(02), 46-51.
Silvana, H., & Setiani, S. (2016). Peran Teacher Library dalam Program Literasi Informasi di Sekolah. In Prosiding Seminar Nasional (Vol. 148).
Solahudin, S. N. K., Labay, M. H., Rikki, M., & Saleh, M. Z. (2025). Strategi Bisnis Indomaret Dalam Memasuki Pasar Global. KALBISOCIO Jurnal Bisnis dan Komunikasi, 12(3), 10-18.
Vahlne, J. E., & Johanson, J. (2017). From internationalization to evolution: The Uppsala model at 40 years. Journal of international business studies, 48(9), 1087-1102.
Xia, S., Song, J., Ameen, N., Vrontis, D., Yan, J., & Chen, F. (2024). What changes and opportunities does big data analytics capability bring to strategic alliance research? A systematic literature review. International Journal of Management Reviews, 26(1), 34-53.
Yuliaty, T. (2020). Strategi UMKM Dalam Menghadapi Persaingan Bisnis Global. Mbia.
Ziliwu, S. H., Sarumaha, R., & Harefa, D. (2022). Analisis Kemampuan Koneksi Matematika Pada Materi Transformasi Siswa Kelas Xi Smk Negeri 1 Lahusa Tahun Pembelajaran 2020/2021. Afore: Jurnal Pendidikan Matematika, 1(1), 15-25.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal Penelitian Ekonomi Manajemen dan Bisnis
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
