Aspek Pemasaran dari Produk Apple Terhadap Peningkatan Keuntungan Perusahaan Apple

Authors

  • Muhammad Irsyad Fadhil Universitas Islam Negeri Sumatera Utara
  • Muhammad Miftah Al-Qahtani Universitas Islam Negeri Sumatera Utara
  • Angga Dwi Prasetyo Universitas Islam Negeri Sumatera Utara
  • Dini Vientianty Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.55606/jekombis.v4i1.4736

Keywords:

marketing, product, apple product

Abstract

 Apple has become a global highlight, particularly due to the products they release. Their products have generated significant profits for the company, especially in terms of marketing and customer loyalty to the Apple brand. This study uses a descriptive research approach. Apple has spent a considerable amount of money marketing their first products, driven by Steve Jobs as the company's leader when they launched their initial products. This is similar to their best-selling product, the iPhone, which has numerous strengths and weaknesses in the global market. Apple continues to strive to maintain a high standard for their iPhone compared to other companies. Therefore, companies engaging in marketing do not always need to spend large amounts, especially if their brand has been well-established for a long time and offers high-quality products.

 

 

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References

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Published

2025-01-16

How to Cite

Muhammad Irsyad Fadhil, Muhammad Miftah Al-Qahtani, Angga Dwi Prasetyo, & Dini Vientianty. (2025). Aspek Pemasaran dari Produk Apple Terhadap Peningkatan Keuntungan Perusahaan Apple . Jurnal Penelitian Ekonomi Manajemen Dan Bisnis, 4(1), 145–157. https://doi.org/10.55606/jekombis.v4i1.4736