Pengaruh Customer Relationship Management dan Sosial Media Marketing Instagram terhadap Tingkat Kunjungan

Authors

  • Andini Ramadani Universitas Negeri Makassar
  • Burhanuddin Burhanuddin Universitas Negeri Makassar
  • Muh. Ilham Wardhana Haeruddin Universitas Negeri Makassar
  • Muhammad Ichwan Musa Universitas Negeri Makassar
  • Zainal Ruma Universitas Negeri Makassar

DOI:

https://doi.org/10.55606/jekombis.v3i4.4431

Keywords:

Customer Relationship Management (CRM), Instagram social media marketing, visit level

Abstract

The aim of this research is to determine the influence of Customer Relationship Management (CRM) and Instagram social media marketing on visit levels. The independent variables in this research are Customer Relationship Management (CRM) and Instagram social media marketing. The dependent variable in this study is the visit level. The population in this study was visitors to Makassar City Culture Service activities starting from January-February 2023, totaling 82,326 people. The sample in this study was selected using the Hair's method, with a total sample size of 120 respondents. The analytical method used in this research is the multiple linear regression analysis method. The results of this research show that Customer Relationship Management (CRM) has a positive and significant effect on the level of visits to the Makassar City Cultural Service, Instagram social media marketing has a positive and significant effect on the level of visits to the Makassar City Cultural Service, and simultaneously Customer Relationship Management (CRM) and Instagram social media marketing has a positive and significant effect on the level of visits to the Makassar City Culture Service.

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References

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Published

2024-10-30

How to Cite

Andini Ramadani, Burhanuddin Burhanuddin, Muh. Ilham Wardhana Haeruddin, Muhammad Ichwan Musa, & Zainal Ruma. (2024). Pengaruh Customer Relationship Management dan Sosial Media Marketing Instagram terhadap Tingkat Kunjungan. Jurnal Penelitian Ekonomi Manajemen Dan Bisnis, 3(4), 340–352. https://doi.org/10.55606/jekombis.v3i4.4431

Issue

Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis

Section

Articles

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Copyright (c) 2024 Jurnal Penelitian Ekonomi Manajemen dan Bisnis

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