ANALISIS USER EXPERIENCE PENGGUNA APLIKASI NEOBANK BERDASARKAN ALAT UKUR HEART METRICS
DOI:
https://doi.org/10.55606/juprit.v2i1.1006Keywords:
HEART Metrics, Importance Performance Analysis, NeobankAbstract
Based on the accumulated reviews, it is known that the symptoms of disrupted user experience are supported by several reviews which show dissatisfaction in operating the Neobank application, which may have an effect on decreasing user satisfaction. This problem is something that must be monitored by PT. Neo Commerce Bank so that the Neobank application remains sustainable. This research has a mission to find out what will be emphasized for the development of the Neobank application based on the HEART Metrics measurement tool with the method implemented is Importance Performance Analysis. Determining the number of respondents in this study implemented the formula created by Slovin and obtained a population of 99 respondents who are residents of the island of Java who use the Neobank application. Until the results of the importance and performance elaboration, there are several statement items that need to be evaluated, but there are items that need to be evaluated and prioritized immediately based on the results of the calculation of the suitability level and Cartesian diagram, namely the user experience that it is not uncommon to experience errors when operating a Neobank with a level conformity 91.91%. The items in the aforementioned statement have the potential to divert the user experience in using the Neobank application.
References
Dillon, A. 2001. Beyond Usability: Process, Outcome and Affect in Human Computer Interactions. Canadian Journal of Information Science. No. 4. Vol. 26. 56-69.
D. P. Sugiono. 2017. Metode Penelitian Kuantitatif dan Kualitatif dan R & D. Bandung: Alfabeta.
Fatmala, W. S., Suprapto, dan Rachmadi, A. 2018. Analisis Kualitas Layanan Website E-Commerce Berrybenka Terhadap Kepuasan Pengunjung Menggunakan Metode Webqual 4.0 dan Importance Performance Analysis (IPA). Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer. No. 1. Vol. 2. 175–183
Garrett, J. 2010. The Elements of User Experience: User-Centered Design for the Web and Beyond. Pearson Education.
Jannah, A. M., Suryanto T. L. M., dan Pratama, A. 2022. Pengukuran User Experience Terhadap Penggunaan Aplikasi SIMVONI dengan Pendekatan Metode HEART. EXPERT: Jurnal Manajemen Sistem Informasi dan Teknologi, no. 1. Vol. 12. 34-39.
Lallemand, C., Gronier, G., and Koenig, V. 2015. User experience: A Concept Without Consensus? Exploring Practitioners Perspectives Through an International Survey. Computers in Human Behavior, Vol. 43, 35–48.
Pratama, A. V., Lestari, A. D., dan Aini, Q. 2019. Analisis User Experience Aplikasi Academic Information System (AIS) Mobile Untuk User-Centered Metrics Menggunakan Heart Framework. SISTEMASI: Jurnal Sistem Informasi. No. 3. Vol. 8. 405-412.
Rizky, V., Lathif Mardi Suryanto, T., & Maya Safitri, E. 2021. Analisis User Experience Pengguna Aplikasi KAI Access Berdasarkan Alat Ukur HEART Metrics. Jurnal Informatika Dan Sistem Informasi, 2(2), 244-254. https://doi.org/10.33005/jifosi.v2i2.263
Rodden, K., Hutchinson, H., & Fu, X. 2010. Measuring the User Experience on a Large Scale: User-Centered Metrics for Web Applications. Proceeding of Human Computer Interaction. Retrieved from ACM Digital Librar
Trenggono, Brahmantio & Faroqi, Asif & Wulansari, Anita. 2022. Penerapan Metode HEART Metrics dalam Menganalisis User Experience Aplikasi E-Learning. Jutisi : Jurnal Ilmiah Teknik Informatika dan Sistem Informasi. 11. 471. 10.35889/jutisi.v11i2.876.
Tuff, K. & Tuff, T. 2012. Introduction to Population Demographics. Nature Education Knowledge. No. 3. Vol. 11. pp. 3.
Wiyadi. 2009. Pengukuran Indeks Daya Saing Industri Kecil Menengah (IKM) di Jawa Tengah. Jurnal Siasat Bisnis, No. 1. Vol. 13. 77–92.
www.bankneocommerce.co.id (2020). Tentang BNC: Sejarah BNC. https://www.bankneocommerce.co.id/about/story#history, diakses tgl 17 Desember 2022.
